Skoda revenue and market share in Europe have risen from 2010 to 2017, gaining almost 1.3 percent of market share and nearly 240,000 annual sales as the Czech brand set five straight annual sales records.

Skoda's best-selling model was the Octavia which also set sales records for four in a row, and was Europe's #2 compact car behind its stablemate, the Golf. It's also a perennial favorite in Europe's monthly car sales charts, and was the 3rd best-selling car in Continental Europe in 2017.

The Superb midsized car peaked in 2016 at over 85.000 sales, also in 2nd place of its segment behind stablemate Passat and outselling established rivals from Ford, Opel/Vauxhall and Renault, proving that Skoda is no longer the low-cost brand that it was when VW Group acquired the company.

Skoda's #2 best selling model in Germany is the Fabia compact, which has seen its sales rise in the past few years but is still below the sales totals achieved in 2005 and 2006.
The brand's other compact cars, the Rapid and Spaceback, are doing poorly in sales yet at levels above 65,000 units. That's greater than the volume of the Seat Toledo car which sold compared to its own copy. In the minicar segment, Skoda has an edge over

Seat with the Citigo, but all three are behind their VW versions. In 2017 the VW Group began playing catch up in the fast-growing crossover and SUV markets, and Skoda gains with the launch of the Kodiaq midsized crossover, followed by the Karoq compact crossover to replace the Yeti in 2018. Scala replaced the Rapid in 2018.